I finally saw this at the Avco Center last week. I wasn’t sure what to expect. Some people left the movie pretty freaked out. Some were just like whatever. One guy, after sitting in the theatre for 10 minutes after the movie was over, said, “it was like Toy’s R Us without the toys.” This still doesn’t make sense. Maybe he meant Toy Story which would have made a little more sense I guess. He was probably just drunk. After the movie got going, it was pretty much what I expected. Pretty creepy. Haunting ending that kind of sticks with you. What is more amazing to me is how this movie is doing at the box office. It’s already made over 410,000% of what it cost to make (only $15,000, though that doesn’t include marketing costs). I believe it broke the record for profitability percentage wise (Titanic still hods the most $ profit record). I wonder if we’ll see some other very cheaply made films make it through the studio system in efforts to repeat this phenomenon.  Nothin beats word-of-mouth hype, that’s for sure. I’m sure we’ll see some of these low budget handheld type films at the American Film Market (http://www.ifta-online.org/afm/home.asp) that’s coming up this week in Santa Monica. I’m desperately trying to work this event with some company. I sent out e-mails to almost every Exhibitor (around 150-200 emails or something), seeing if they needed help. I’ve gotten a few nibbles, but nothing for sure yet. I’ve got some meetings on Tuesday with people, both for Market and non-Market stuff. These meetings could change my life. I’m pretty pumped. Wish me luck! I hope they take a chance on me like they took a chance DreamWorks did on Paranormal Activity.

I finally saw this at the Avco Center last week. I wasn’t sure what to expect. Some people left the movie pretty freaked out. Some were just like whatever. One guy, after sitting in the theatre for 10 minutes after the movie was over, said, “it was like Toy’s R Us without the toys.” This still doesn’t make sense. Maybe he meant Toy Story which would have made a little more sense I guess. He was probably just drunk.

After the movie got going, it was pretty much what I expected. Pretty creepy. Haunting ending that kind of sticks with you. What is more amazing to me is how this movie is doing at the box office. It’s already made over 410,000% of what it cost to make (only $15,000, though that doesn’t include marketing costs). I believe it broke the record for profitability percentage wise (Titanic still hods the most $ profit record). I wonder if we’ll see some other very cheaply made films make it through the studio system in efforts to repeat this phenomenon.  Nothin beats word-of-mouth hype, that’s for sure. I’m sure we’ll see some of these low budget handheld type films at the American Film Market (http://www.ifta-online.org/afm/home.asp) that’s coming up this week in Santa Monica. I’m desperately trying to work this event with some company. I sent out e-mails to almost every Exhibitor (around 150-200 emails or something), seeing if they needed help. I’ve gotten a few nibbles, but nothing for sure yet. I’ve got some meetings on Tuesday with people, both for Market and non-Market stuff. These meetings could change my life. I’m pretty pumped. Wish me luck! I hope they take a chance on me like they took a chance DreamWorks did on Paranormal Activity.